“A mind is a terrible thing to waste”. United Negro College Fund – 1970s – Young & Rubicam
Advertising slogans as a system of social control include devices similar to watchwords, catchwords, and mottoes. They have extended into other areas, such as politics and religion. Fountainheads of strength are found in such features as antithesis, alliteration, euphoniousness, punning, obviousness, and brevity. The use of slogans may be examined in so far as the slogans continues unconscious and unintentional responses
Welcome, humans! I am ready for you! Fish, plankton, sea greens and protein from the sea. Fresh as harvest day. Overwhelming, am I not? Are you, too, startled? Am I too removed from your kin? Box
“Just so many people want it to exist, so many people who don’t want to die… They want it so much that a place called Sanctuary becomes real. But it doesn’t exist. It never existed. Just… just the hope”. Logan 5
“Is it live, or is it Memorex?” – Memorex – video cassettes – 1970s
Logan’s Run is a 1976 American science fiction film directed by Michael Anderson and starring Michael York, Jenny Agutter, Richard Jordan, Roscoe Lee Browne, Farrah Fawcett, and Peter Ustinov.
The screenplay by David Zelag Goodman was based on the novel of the same name by William F. Nolan and George Clayton Johnson. It depicts a dystopian future society in which population and the consumption of resources are managed and maintained in equilibrium by the simple expedient of killing everyone who reaches the age of thirty, preventing overpopulation. The story follows the actions of Logan 5, a “Sandman”, as he runs from society’s lethal demand.
I hate outside! I hate it! I hate it! Jessica 6
“Give me a break,give me a break;break me off a piece of that Kit Kat bar” – Kit Kat – 1986 – Ken Shuldman (lyrics) and Michael A. Levine (music), DDB Worldwide
“You deserve a break today”. – McDonald’s – 1971 – Needham, Harper & Steers
Logan! Listen to me! I’m your friend. I understand. We all go crazy once in a while. Nobody knows except me. I won’t tell. I could have turned you in. I didn’t. But she’s a runner. But it’s over. Terminate her! Now! You’re a Sandman! Now, Logan! Now! Francis 7
“Just Do It”. – Nike – 1988 – Wieden & Kennedy
The score was composed and conducted by Jerry Goldsmith, with orchestrations by Arthur Morton. The score “adheres to two distinct sound palettes: strings, keyboards and abstract electronics only for cues inside the City, and full orchestra for Outside.”
“It takes a licking and keeps on ticking”. – Timex Corporation – 1956
Roger Ebert gave the film a three-star rating, calling the film a “vast, silly extravaganza”, with a plot that’s a “cross between Arthur C. Clarke’s The City and the Stars and elements of Planet of the Apes,” but “that delivers a certain amount of fun.”
“Between love and madness lies Obsession”. – Calvin Klein’s Obsession – 1985
Jessica 6: Here I am. Now tell me why.
Logan 5: I couldn’t get you out of my mind.
Jessica 6: I’m the most beautiful woman you ever saw, I suppose.
Logan 5: Maybe.
Jessica 6: And you must have me?
Logan 5: Yes. Something like that.
Jessica 6: Just like that?
Logan 5: Yes, why not?
Jessica 6: But I still have the choice?
Logan 5: Yes. Of course.
Jessica 6: Then the answer’s still ‘no’.
Logan 5: I still don’t believe you.
Jessica 6: That’s why you had me brought here?
Logan 5: Would you have come on your own?
Jessica 6: No.
Logan 5: Well, there it is. I was right.
“You got peanut butter in my chocolate!
You got chocolate in my peanut butter!
(Voiceover) Two great tastes that taste great together”.- Reese’s Peanut Butter Cups – 1970
“Just why and for what particular purpose Logan makes his run is anything but clear after you’ve sat through nearly two hours of this stuff. Logan’s Run is less interested in logic than in gadgets and spectacle, but these are sometimes jazzily effective and even poetic. Had more attention been paid to the screenplay, the movie might have been a stunner”. – The New York Times
“Probably the best lager in the world”. – Carlsberg – 1973 – Saatchi & Saatchi
Marvel Comics published a short-lived comic book series in 1976, which adapted the film’s story in five issues and briefly continued beyond it until the book was cancelled after issue #7.
Advertising slogans are short, often memorable phrases used in advertising campaigns. They are claimed to be the most effective means of drawing attention to one or more aspects of a product.
“Oh, what a feeling!” – Toyota – 1979
Some slogans are created just for specific limited-time campaigns; others are intended as a corporate slogan, to be used for extended periods. Various slogans start out as the former, and are, over time, converted into the latter as ideas take hold with the public. Some advertising slogans are memorable after general use is discontinued.
“Like a good neighbor, State Farm is there. – State Farm Insurance” – 1971 – DDB Worldwide
According to the 1913 Webster’s Dictionary, a slogan (/ˈsloʊɡən/) derives from the Gaelic “sluagh-ghairm” (an army cry). It has come to mean in its contemporary sense, a distinctive advertising motto, or advertising phrase, used by any entity to convey a purpose or ideal; Or, a catchphrase. Taglines, tag lines, or tags are American terms for brief public communication promoting products and services. In the UK they are called end lines, endlines, or straplines
A functional slogan usually:
-States product benefits (or brand benefits) for users (or potential buyer)
-Implies a distinction between it and other firms’ products — of course, within the usual legal constraints
-Makes a simple, concise,clearly defined, and appropriate statement
– Is witty; Or, adopts a distinct personality”
– Gives a credible impression of a brand or product
-Makes the consumer experience an emotion; Or, creates a need or desire
-Is hard to forget — it adheres to one’s memory
“Obey your thirst”.– Sprite
“Sometimes you feel like a nut, sometimes you don’t”. Peter Paul Almond Joy & Peter Paul Mounds – 1953 Dancer-Fitzgerald-Sample