“If I Could Fly”
“Thank God men cannot fly, and lay waste the sky as well as the earth”. Henry David Thoreau
“Imagination is the highest kite one can fly”. – Lauren Bacall
“Don’t believe what your eyes are telling you. All they show is limitation. Look with your understanding, find out what you already know, and you’ll see the way to fly”. Richard Bach
“IF I COULD SEE WHERE MY FLYERS GO”
“Our words have wings, but fly not where we would”. George Eliot
A flyer or flier, also called a circular, handbill or leaflet, is a form of paper advertisement intended for wide distribution and typically posted or distributed in a public place or through the mail.
Flyers may be used by individuals, businesses, or organizations to:
-Promote a good or service, such as a restaurant or nightclub.
-Persuade or send a social, religious, or political message, as in evangelism or political campaign activities on behalf of a political party or candidate.
-Flyers have been used in armed conflict: for example, airborne leaflet propaganda has been a tactic of psychological warfare.-Recruit members
-Advertise an event such as a music concert, nightclub appearance, festival, or political rally
Like postcards, pamphlets and small posters, flyers are a low-cost form of mass marketing or communication.
There are many different flyer formats. Some examples are:
A4 (roughly letterhead size)
A5 (roughly half letterhead size)
DL (compliments slip size)
A6 (postcard size)
Cheap to produce, contemporary flyers are frequently produced in 300 g/m2 glossy card, whereas a leaflet might be produced on a 130 g/m2–170 g/m2 weight paper and can be a very effective form of direct marketing.
San Francisco has a long history of flyering. The first flyer company was The Thumbtack Bugle, which has been around for over twenty-five years. Haight Street is very popular for posting on telephone poles.
“And so you touch this limit, something happens and you suddenly can go a little bit further. With your mind power, your determination, your instinct, and the experience as well, you can fly very high”. Ayrton Senna
“I’ve often said that the most important thing you can give your children is wings. Because, you’re not gonna always be able to bring food to the nest. You’re… sometimes… they’re gonna have to be able to fly by themselves” Elizabeth Edwards